This morning I was reading an article in accounting today by Darren Root (Vol. 28, No. 10, October 2014), discussing the Great American Accounting Opportunity. I'm not going to bother you with my opinion on why this profession is a great one. I do however want to share a quote with you.
Today's small firms are all about creating a powerful brand, a compelling Web and mobile strategy, and adopting technology that supports working from anywhere, anytime, and on any device. From a client prospective, these firms are focused on higher-value advisory services -- not merely serving as technicians, pumping out tax returns. They are educating small-business clients on using advanced technologies, implementing highly efficient processes, and long-term strategic planning.
The accounting profession and the firms you see around town are changing. CPAs are not being viewed as merely bean counters. CPAs are trusted advisors who offer so much more than a correctly formatted financial statement. It's an exciting time in the profession. Smaller firms account for approximately 99% of all accounting firms and I'm so excited to be one of those. Working with my clients to help train them and make their businesses efficient and profitable.